A website is everything your client needs to connect with you and stay with you.
How often should websites be redesigned? What is a website? A website should provide comprehensive information about your company and advertise all of its current products, services, and pricing. It should engage potential customers and address any and all queries they may have about the business.
In an offline scenario, your website is the same as a salesperson who needs to be trained and invested year after year likewise a website should also be redesigned which is making essential changes in the website.
Table of Contents
How often should websites be redesigned? and Why redesign your website?
How often should websites be redesigned? The reasons for redesigning a website differ depending on your company’s specific marketing objectives. Rebranding your site, increasing traffic, generating more leads, and adding features to improve the user experience are the most popular reasons.
You may notice specific issues as you examine your site, prompting you to seek a redesign. Perhaps your bounce rate on mobile devices is considerably higher than on desktops. This is just one reason why your website may need to be redesigned.
Discussing furthermore reasons will help you to decide whether you need to invest the time, resources, and budget in redesigning your website.
The scope of your website makeover will be determined by your business objectives. If your company’s branding has changed, your website may only need a simple makeover: update the color palette, replace some photographs, and you’re done. However, if your marketing plan has changed, you may need to switch to a content management system that has the flexibility and customization options you need to entirely redesign your site.
Most common goals for redesigning your website
1. Rebranding your site
How often should websites be redesigned? It’s critical to maintain a uniform appearance and experience across your entire website. When a visitor clicks on a link on your homepage and is transferred to a page that looks completely different, they may be puzzled or afraid that they’ve been redirected to a potentially harmful page. Visitors can be irritated by even little differences, such as multiple navigation menus on different pages.
These kinds of design flaws are prevalent, especially on sites that have grown to include additional authors and merged with other microsites over time. If your website has grown dramatically in recent years, it may be time to assess and implement brand rules and styles to ensure a consistent look. This includes selecting a colour scheme, typefaces and font hierarchy, button styles, and iconography, and many more.
You’ll need website construction tools that are both easy to use and flexible if you want to rebrand your site. If your existing tools don’t allow you to start from scratch or change pre-designed templates with a drag-and-drop editor, look for a platform that does.
2. Drive more traffic to your site
You must optimise your site for search in order to increase visitors.
Making blogging a part of your content strategy is a brilliant way to do this. A blog on a website has a higher probability of being listed highly in search engines.
You’ll need to undertake keyword research to identify what precise terms and phrases people are using in their search engine queries, and then include those words and phrases in your URLs, titles, body copy, and headers while building your blog approach.
You can link to relevant topics and pages as you write more blog posts. This will make it easier for search engine bots and visitors to grasp the relevance, value, and relationship between your site’s content.
3. Convert more visitors into leads
If you’re driving a lot of traffic to your site and want to convert those visitors into leads, you’ll need to create a conversion strategy around the design of your site.
Visitors should be able to learn about who you are, what you do, and who your target audience is by visiting your website. It should then motivate them to take the next step toward becoming a customer.
4. Add functionality to your site
For both your visitors on the front end and your marketing staff on the backend, your website must be simple to use, comprehend, and navigate.
You’ll probably need to add additional functionality to your site as your traffic and team develop to satisfy the changing expectations and demands of both visitors and back-end users. for instance, you might need to add live chat to your website, manage multilingual content, or run A/B tests straight from your dashboard.
You’ll need a platform with strong built-in functionality and the ability to interact with external applications if you want to add smart content filters or other features to your site. A platform suiting for these purposes will be able to sustain your site’s long-term growth.
5. Optimize your site for mobile visitors
Mobile is a convenient device. Mobile devices account for a fair share of organic search engine visits. Because mobile search is so popular, search engines have designed their user interfaces to adapt to it. When you Google something on your phone, you’ll notice that mobile-friendly pages come up first in the search results. As a result, you must ensure that your website is optimized for both desktop and mobile devices.
Some of the tools you are using to build a website need to be toggled between the desktop and mobile-friendly view of a page to ensure it looks the way you want. To make the page mobile-friendly, you may need to reorganize certain items or erase some space.
Why do you think it’s time to redesign your website?
Redesigning your website requires time, effort, and money, but it can be critical to your online success. A redesign can help you enhance your conversion rate, improve your rankings, and satisfy the demands of your team and visitors when it’s in line with your overall business strategy. All these conclude the answer to the question, How often should websites be redesigned?